Careers
Cornbread Hemp Is always looking for new people to join out team
Check out the current opportunities below!
Growth Marketing Director
Full Job Description
Are you a highly motivated e-commerce marketing professional with the desire to join a fast-paced startup in a fun and exciting industry? Cornbread Hemp is Kentucky’s #1 rated CBD company with more than 300% growth in 2021. We are looking for a Growth Marketing Director to work directly with the CEO to help us continue our strong performance! This position will require the ability to be both analytical and creative, using your knowledge of e-commerce marketing to both manage and develop new content ideas, marketing campaigns, and growth strategies for Cornbread Hemp. Using Google Analytics and other digital marketing platforms, you will analyze key performance metrics like CPC, ROAS, CAC, and LTV to make recommendations on current and future campaign strategies.
- Creating and executing a strong performance marketing strategy and execution plan.
- Work with the CEO to plan the promotional calendar for the year, including campaign strategies, slogans, themes, promotions, and coinciding distribution.
- Develop content strategies for top, mid, and bottom funnel campaigns across all paid media channels.
-Developing and managing digital prospecting and remarketing campaigns.
-Developing new and creative campaign ideas for seasonal promotions, influencer partnerships, and product launches to drive awareness and traffic.
-Working directly with our social media manager, graphic designer, web developer, and videographer to strategize and execute new content funnels that are based on specific target customer personas.
-Managing budgets and campaigns across all digital channels to drive a stronger return on investment with a lower CAC.
-Identify and test new channels to continue to meet or exceed established growth metrics.
-Work with our influencer marketing partner to repurpose influencer content on paid marketing channels.
-Regularly review and optimize all advertising campaigns for positive ROAS
-Improve attribution tracking to analyze CAC by channel, and LTV by channel. Make adjustments to marketing spend based on the analysis of LTV to CAC.
-Make recommendations on tools needed to track these metrics.
-Manage Google Analytics to track and measure all marketing campaigns.Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams.
-Conduct regular customer surveys to further understand target audiences and buyer personas for more efficient marketing performance via paid channels.
-Ensure the brand guidelines are consistently applied across all marketing assets.
-You have a degree in Marketing, Business Administration or related field.
-You have a minimum of 5 years experience scaling multi-channel e-commerce digital marketing channels to a seven figure monthly budget.
-You have a minimum of 5 years experience managing and creating Facebook Ads, Instagram Ads, Youtube Ads, Google Ads, and other digital marketing campaigns.
-You have extensive expertise in campaign and channel analysis and reporting, including Google Analytics and omnichannel and LTV to CAC reporting tools.
-You have extensive experience with Shopify, Bigcommerce, Wordpress, or a similar e-commerce platform.
-You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights and recommendations.
-You are a highly goal-oriented individual and have excellent communication skills.
-You are comfortable being held accountable to clear growth goals that are set by management and reviewed on a weekly basis.
-You are able to lead a team of marketing professionals while also getting your hands dirty and executing projects on your own.
-You are open minded, curious, and a fearless problem solver.
-You are not afraid to make mistakes and learn.
-You want to be the best version of yourself.
-You are humble, hard-working, and coachable.
-You are motivated by a challenge, and you want to help us change the world! (oh, and you’re cool with cannabis)
Preferred Quailifications
-Previous experience in high-volume CBD or cannabis marketing will receive special preference.
-Local applicants will receive special preference.
The office is located in the Jeffersontown industrial park, just off the Hurstbourne Parkway exit on I-64. The candidate will need reliable transportation to get to and from work.
Order Fulfillment Associate
Full Job Description Cornbread Hemp is looking for an order packer to help our growing ecommerce company. This job requires standing for multiple hours at a time, moderate physical activity, and familiarity with computers and shipping software. This position has the potential to grow into a full time role as our company continues to grow.
Job details include:
- $15 to $20 hours per week
- start time 9:00am, Monday to Friday
-Possible Saturday shifts, Black Friday mandatory.
-Familiarity with ShipStation and Google Chrome
-Conduct troubleshooting, including emptying browser cache
-Constructing small cardboard boxes to ship orders in
-Printing shipping labels each day, picking the correct items for the orders
-Packing the orders each day efficiently and organizing them by carrier for smooth pickup
-Ensuring packages are received by the USPS and UPS each day
-Ordering warehouse supplies and keeping inventory
-Sweeping and cleaning the warehouse at the end of each shift
-Restocking inventory on shelves as needed
The office is located in the Jeffersontown industrial park, just off the Hurstbourne Parkway exit on I-64. The candidate will need reliable transportation to get to and from work.